Hello world!
If you've seen any of my previous blogs, I was studying Interactive & Motion Graphics at Nova Scotia Community College in Truro, NS. I'm now working towards the end of my second year of taking Tourism Management and we're in charge of doing a Marketing Research project.
For this blog I'm going to be showcasing my findings and studies on a specific travel company or destination. And the company I'm planning to study is the Walt Disney Company©.
Let's begin with a brief history of this company, shall we? J The following information was found on www.thewaltdisneycompany.com on the Disney History page.
The company began all the way back in the early 1920's, when Walt signed a contract with M. J. Winkler to produce a series of Alice Comedies, and this was perceived to be the very beginning of the company known as the Disney Brothers Company. Walt's first original character, Oswald the Lucky Rabbit had his first cartoon created in 1927. This character predated Mickey Mouse© by a little over an entire year, when Mickey was introduced in Steamboat Willie in 1928.
Throughout the 1930's, Walt created comic strips and the first full-colour animated cartoons involving his beloved mouse. The first full-length animated feature created by the Disney Brothers company was Snow White and the Seven Dwarfs, released in 1937. After the success of Snow White, the Disney Studio moved from Los Angeles to Burbank, California.
Disney’s stock was first issued in 1940, and the company was now known as Walt Disney Productions. This decade saw a lot of new beginnings for the company, and since there is just so much to go through we’re going to skip a lot of the menial trivia.
The first Disney park, Disneyland, was opened in 1955, in Anaheim, California. It was open to an invited audience, and the first guests were a girl and a boy at the ages of five and seven!
Only 46 years after his humble beginnings, Walt Disney passed away at the age of 65 on December 15, 1966. It’s hard to imagine that this man started one of the greatest foundations in the world today, and he himself passed away almost 50 years ago! The rest, as we know it, is history. Following the legacy of Walt, the Walt Disney Company continues to this day to produce family-oriented films and keeps the magic alive, and the impossible possible.
There is so much more I can say, but we will discuss the company more in my other blog posts as this project goes on J
Another aspect of this project is to discuss the uses of social media and studying blogs related to Tourism and Marketing. For this part, I will be taking a deep look at three different blogs that I feel are great examples of Tourism or Marketing blogs.
The first blog I have decided to use as an example of a Tourism blog is “19 Days in Japan” (http://19daysinjapan.com/ ). This is a very interesting blog as it follows the bloggers accounts of a nearly month-long trip to the country of Japan. This is a dream destination for myself, so I am excited to use it as a reference with my own blogging. One of the reasons why it is a great example of a Tourism blog, is because at the bottom of the home page they give tips for travelers, which is extremely helpful!
The second blog I am going to use as an example and a reference is the “Lonely Planet” blog (http://www.lonelyplanet.com/blog/ ). This blog goes more all over the world for travel, instead of just traveling in one country, like the previous blog, and gives you very specific ideas of what to find in each destination, such as food and culture.
And the final blog I will be referencing is the “IKEBUKURO: Yet Another Dream Destination for Anime and Manga Enthusiasts” blog (https://triplelights.com/blog/ikebukuro-yet-anor-dream--378 ). As far as this blog goes, it focuses more on just the anime and geek culture of Japan, and discusses the places you can find the stores for merchandise and other items. This has a big impact on me and my life, and is why I chose it as a reference blog.
So there you have it! The beginning of my project! I hope you will keep checking back!
