Hello again world! Welcome back to my blog of awesome!
In this episode, we explore the roots that my chosen company
(The Walt Disney Company©) has grown in and around the concept that we normal
folk like to call “social media”. It is an ingenious concept, and it is one
that has recently – in the past ten years or so – taken the world by storm!
I would explain the idea behind social media, but if you’re
here reading this, then you’re already using at least one form of it! But what
exactly does Disney use in their day-to-day life to reach today’s groups of
highly specialized and classified people? Let’s start with the roots, like I
mentioned.
Disney. The heart and soul of many for generations. The
birth of modern animation for many more. Who else would utilize a Facebook page
more than this grandfathered company? Granted, nowadays the Facebook page is aimed more towards the teen to young adult crowd, but it still pays homage to its child-friendly reputation with quotes and images from the movies that everyone has grown to love.
Facebook is one of the most effective ways for this company
to advertise to its large population of clients, as it is one of the most used
and recognizable forms of social media on the internet. By taking a quick
glance at their page, we can see that over 50 million people already “like” it,
which means that with every post, image, and share, over 50 million people are
seeing Disney’s words every single day. This means contests, promotions of new
movies and TV shows, and important events going on around the world are viewed
by their target audience in mere seconds. Quite an impressive feat for most,
but Disney shrugs it off and keeps on trucking.
https://twitter.com/disney
- Disney’s Twitter Feed
Ah Twitter. Not very well-received or understood as a social
media platform. It’s like Facebook! Except if you could only post status updates
under a certain limit! Exactly the same right? I kid, let us continue. Once
more, we see that there is a large following for Disney’s Twitter feed as well,
even if it’s not nearly as large as Facebook. And from taking a peek, we can
see that their Twitter feed is very similar to their Facebook page in terms of
content. Twitter focuses on the late teen and young adult crowd, while also
giving followers a chance to retweet and share posts and updates, and they can
even go so far as to find a specific actor from a movie to check out. I’ll
admit that I am a sucker for finding my favourite actors on Twitter and
following them, so it is logical for Disney to tag them in their updates as
well.
While I can understand the need for using Twitter, I can
also see that it’s not very necessary. Twitter is only reaching about 4 million
people, and their posts link to other pages. But it is certainly helpful in
getting their posts spread about.
https://www.youtube.com/user/disneysshows - Disney's YouTube Channel
YouTube! Seems like a fitting place for an animation company
to have a strong foothold in! And yet, we can see just a mere 1.2 million
subscribers. What am I talking about? I have like seven! Anyway, moving on. It’s
easily seen that the YouTube page really doesn’t seem to connect with the other
two social media platforms we’ve seen so far, as it focuses on the songs from
classic movies, actors and singers from the Disney Channel, and it also shares
glimpses into the lives of Disney Broadway stars.
Here's a link to the cast of The Lion King on Broadway singing The Lion Sleeps Tonight
Utilizing YouTube is a smart move, especially with all the
copyrights that come into play these days online. Disney can upload clips and
songs from their movies for users to view and listen to, and can then share
with their friends without having to deal with ads and bad quality downloaded
versions.
http://instagram.com/disney
- Disney’s Instagram page
And finally we come to the ever-lovable Instagram. I feel
that Facebook is the merger of Instagram and Twitter, because Facebook you can
post everything, while Twitter is just status updates, and Instagram is just
the pictures. Disney has chosen a proper victor in the battlefield of social
media with this one, as so many people are now using Instagram tags in every
picture they post, and especially about Disney. I myself am guilty of this.
The amount of followers on Instagram rivals that of the
company’s YouTube page, which means that for every #Disney tag that leads back
to the Instagram page, 1.2 million people are quite possibly seeing it. And
that’s a large scope of people.
http://blogs.disney.com/oh-my-disney/ - Disney's own Blog!
And here we come at last to the be all that ends all: Disney's own Blog. This blog is so cute, I am constantly taking their quizzes and such of that nature. I am determined to figure out which Disney princess is my inner spirit animal! (Ahem)
The "Oh My Disney" blog is so eye-catching that it really keeps you on the pages, and it still remains fun and enjoyable. The funky titles and segmentation categories really make it an entertaining website. And it still follows the "kid-friendly" atmosphere.
Why is this relevant? I am a blogger you silly creature! And as such, it is highly relevant! It also really does the trick at keeping you on the pages, and the blog posts are engaging to the different age groups that may venture onto the site.
And on that note, I am finished with today's episode of Marketing! A Tourism Management Project!
Tune in next week for the all-new exciting episode!
All images were found on the homepages of each respective website. Original posters credit. Video found on YouTube under the Disney Playlist Sessions of the Disney YouTube channel.
